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Your New Designer Is Here

Hello, I'm Amber Leigh Turner Lassan. I work with clients who make their brand a priority.

I help clients with creative direction, brand discovery, and designing their brand identity that matches their values, goals, and intentions.

If you’re looking for a creative problem-solving designer to help you match your brand identity with your values, goals, and intentions, then I may be the right fit for you.

See the work I've done for amazing clients like you here.

Working with Amber was a dream, truly! I've been blogging for over 8 years and I've had a lot of bad experiences with web designers. Finding Amber was a huge relief and her process was simple but professional. And her work is outstanding! In fact, I couldn't have sold my first blog without her amazing logo design (for nearly six figures no less!). Seriously, it's what pushed it over the edge from a "personal blog" to a brand. And that's what the new owner was impressed with when purchasing. I would work with Amber again anytime!

- Carrie Smith Nicholson - formally of Careful Cents (Colorado Springs, Colorado)

We are very pleased with the work January Creative put into our website. Our new and improved website is up to date and flows nicely for those who visit. Amber is always ready to help with all of our date specific Department of Education mandatory updates and changes. It is a relief that when we contact her we know what we need will be taken care of and in the time frame needed!

- Tracy Petsch - Queen City College (Clarksville, Tennessee)

Amber has helped bring several of our major initiatives to life through cohesive, thoughtful, and visually engaging design. She developed the branding for our 11th Annual Culture of Health Conference, with a distinctive logo, signage, and materials inspired by the Jersey Shore and aligned with the event’s theme, “Navigating Systems for Deepening Community Impact,” while remaining true to YMCA branding standards. Our team is truly grateful for her design expertise, which continues to support in making our statewide initiatives as engaging and impactful as possible for our partners and the communities we serve.

- Julia Wieczorek - New Jersey YMCA State Alliance (Hamilton, New Jersey)

The most important part of my business is what my customers see first, [my website]. I simply gave Amber a short explanation of what I was looking for and she went above and beyond my expectations with the new site. [It] was PERFECT! Never would I have been able to get to where I am now without her expertise. I honestly didn’t realize how important website development was until after I saw what the new designs brought to my growing business. Words will never express how truly grateful I am to her!

- Kimberly LeCroy - The Pearl Reserve (Spring Hill, Tennessee)

Our team can’t say enough about the quality and care she brings to every design. From our website to a range of initiatives requiring their own unique identities, Amber consistently demonstrates exceptional creativity, attention to detail, and a deep understanding of branding, especially within the YMCA framework. Amber is also highly professional and responsive, and genuinely invested in her clients’ success. She brings warmth, creativity, and insight to every collaboration, and cares deeply about the people and stories behind the work. Our team is truly grateful for her design expertise, which continues to support in making our statewide initiatives as engaging and impactful as possible for our partners and the communities we serve.

- Julia Wieczorek - New Jersey YMCA State Alliance (Hamilton, New Jersey)

I’ve worked with Amber on several websites over the past few years, including my very own personal branding site. She has solid expertise in both creative design and web development. More importantly, she is a consummate professional who I find easy to work with and a creative problem solver who goes above and beyond when it comes to customer satisfaction.

- LaNella Hooper Williams - President, Hooper-Williams Communications (Hillsborough Township, New Jersey)

Amber has been a joy to work with for all of our design needs. For our most recent fundraiser, she created a unique branding for the event that was in line with our overall branding and seamlessly integrated the necessary information. She is truly a professional and responds very quickly and effectively to feedback.

- Charlotte Varcoe-Wolfson - Endometriosis Foundation of America (New York, New York)

[Amber] created the visual identity for “Community Conversations: Pandemic Perspectives,” a statewide storytelling project to document the experiences of [New Jersey] residents during the COVID-19 pandemic and elevate their recommendations for future public health policies and programs. Amber collaborated closely with our team to ensure that every element - from the website hub and story vignettes, to reports and event signage - reflected the heart of community-centered storytelling in meaningful and compelling ways. Amber is also highly professional and responsive, and genuinely invested in her clients’ success. She brings warmth, creativity, and insight to every collaboration, and cares deeply about the people and stories behind the work.

- Julia Wieczorek - New Jersey YMCA State Alliance (Hamilton, New Jersey)

Since reaching out and hiring January Creative to help build and design our website, we have seen an increase of interest in our league. When we officially launched our brand new site, we were able to inform people of our upcoming events as well as get them signed up to play softball and pay their fees from the comfort of their home or on their mobile device. The design is very eye-catching, user-friendly and easy to navigate. January Creative has definitely been an asset to our growing league!!

- Mandy McEwen - Columbia Girls Fast Pitch (Columbia, Tennessee)

I specialize in stunning + effective brand identity design

Your brand identity is all of the visual aspects of your branding that your customers and the marketplace sees. It is the very first impression  your customers have of you.

Everything from your logo, to your website, to your business cards: anything that you put your logo on is part of your brand identity. Your brand identity should represent you in the best possible way. You want your brand identity to make a solid and positive first impression in order to attract new customers and grow your business.

As such a vitally important part of your brand, a professionally designed and well-executed brand identity makes you stand out among your competition. I have the experience and expertise to help you design, develop, and execute your brand identity design that matches your goals, needs, and intentions.

Clients hire me to help them with a variety of services. The main category of services I offer for my clients include:

You can read more about the services that I offer in more detail by checking out my services page here. 


Why work with me?

Design that actually works

I’m not just a designer—I bring a strong marketing foundation to every project. With a background in both design and marketing and two decades of experience, I create work that doesn’t just look good—it’s built to support your goals and move your business forward.

Proven experience you can trust

Over the past 20 years, I’ve worked with a wide range of clients—helping them solve real problems and bring their ideas to life through brand identities, websites, and marketing materials they’re genuinely excited about. This isn’t new to me, and you won’t feel like a test project.

From idea to execution

I don’t just design—I help you bring everything to life. Whether it’s building out your full brand, developing your website, or preparing files for print or digital use, I make sure every piece is done right and ready to be used with confidence.

Clear, collaborative process

You don’t need to know design or marketing—that’s my job. I’ll guide you through the process, explain what matters, and make sure you feel confident in every decision along the way. No confusion, no overwhelm—just a smooth, thoughtful experience.

A good fit matters

Every project starts with a complimentary consultation. We’ll talk through your goals, your needs, and what success looks like for you. From there, I’ll put together a clear plan and proposal—so you know exactly what to expect before we begin.

You can schedule that complimentary consultation by emailing me at [email protected], or calling me at 615.544.5010.

Let's start something great!

I offer a complimentary consultation to get to know you and your project more to see if I'm the perfect fit for you. Let's chat about your design needs!
Start Today


Wondering if I'm a good fit?

There’s nothing cookie-cutter found here. You’re not a cookie-cutter type of business (unless you make cookies, then yummm). I don’t create cookie-cutter type of design.

Everything I do for you is custom and unique to you. I work with you to solve problems through the use of effective and custom professional brand identity design that is perfectly tailored to your needs, goals, and intentions.

I may be a great fit if:
I may not be the best fit if:


Let's start on your project today!

Contact me here and I'll reach out to set up a good time to talk about your design needs. I look forward to hearing from you!